Photos that bring your products to life are essential to generating sales and most importantly impressing clients. Nowadays, consumers are getting smarter and demanding higher-quality experiences — and that includes product photography. Adding depth to your product and your photo makes it more visually appealing to your customers. Shadows can make both DIY and professionally shot product photos look even better than original. Plus, it enables to create a visual effect that might be hard to achieve through photography. Depending on what makes a photo visually appealing, there are different types of shadow. Drop shadow: Drop shadow makes the object look as though it is slightly raised above the background, which almost seems like floating. Sometimes, this also gives the object a rather faint glow. This technique is often used by ecommerce retailers to display their product photos online. Natural shadow: Natural shadow is when an image is edited to create a visual effect that the object has cast a shadow on the background. The image editor can choose where the imaginative light is coming from and cast the shadow accordingly. This makes the object or product appear to be sitting on a surface. Existing shadow or cast shadow: Sometimes, you might have photos those have natural shadows in it, but you need to edit these and create a different background. In this case, you can preserve the naturally occurring shadow with the correct levels of opacity and transparency. In some instances, you might need to recreate the original shadow by hand. Floating shadow and reflections: Floating shadow and floating reflections are yet another type of shadow effect. It is used when you want to create a shadow for an object that is not on solid ground or appears to be floating in space, or when you have a shadow cast over a hole or a gap (like a swimming pool or bowl of soup). This is commonly used on e-commerce product photos, along with a white background. It is very important to handle it well, because floating shadows and reflections can look unnatural and obviously edited when done poorly.